Video streaming makes up the majority of mobile data...

on Wednesday, September 29, 2010
Video streaming now makes up 35 per cent of data carried over the mobile networks, with YouTube supplying 40 per cent of that, so the airwaves are filled with TV all over again. This is creating a new technology market, which means lots of new jobs to be had!

The figures come from the Allot MobileTrends report for the fist half of 2010, based on data passing through operators around the world with a total of 190m subscribers. That data shows video streaming in the first half of 2010 was almost double the previous six months, and is now the largest consumer of mobile bandwidth as everyone seems to be watching TV on the move:



YouTube counts for 40 per cent of the video, so what are the rest watching?

VoIP has also increased hugely since 2009, rising more than 80 per cent which should concern mobile operators despite the fact that VoIP is still a small proportion of the total. Mobile VoIP is dominated by Skype, whose traffic makes up 83 per cent of voice total.

Also on the rise is Facebook, traffic to which is three times what it was in 2009, and Twitter, which is up by more than four times. Allot puts that down to increased availability of specialist applications, but notes that (according to Facebook) mobile users are "twice as active" as their desk-chained contemporaries.

All of which leads to a 68 per cent increase in the consumption of mobile data around the world, which is nice for mobile consumers but one has to ask who is making money from all that mobility?

Operators aren't - customers making voice calls subsidise data users, who are still a loss leader in most countries. Mobile Facebook and YouTube aren't delivering adverts so there's no revenue there. Twitter's ability to make money on any platform is still very suspect, which leaves Skype as the only company delivering a mobile service and seemingly making money from it.

So while the rate of data consumption continues to rise we should enjoy this nirvana of free and cheap mobile services - it's not going to last forever

17 comments:

nubilus said...

I too have this feeling like everything we take for granted now is going to be gone...and sooner than we think :/

TheCoolIgloo said...

Twitter really is getting that much traffic? I was totally unaware

Beavz0r said...

Yeah, I give props to Twitter for not instantly dying out in the shadow of Facebook, but it really isn't meant to be Facebook, either (in the sense of a social networking device).

SCHWARTZ said...

That's suprising

Nikola Begedin said...

I wonder if they take into account the still developing countries like mine. Out here, while mobile video is popular, it's mostly used at home, on your home wifi. True mobile internet providers are still to expensive out here.

loloriz0r said...

"YouTube counts for 40 per cent of the video, so what are the rest watching?"

I guess I know..

:D

tSwizzle said...

It's silly porno has a higher quality stream than most youtube vids i watch on my iphone.

Come At Me Bro said...

This is great!

Anonymous College Student said...

Thanks for the info.

Fuuuuuuuu said...

I like your ideas here :)

Unreal said...

Thats pretty crazy, I havent ever seen this before

Daniel said...

twitter just surpassed myspace in traffic.
http://www.huffingtonpost.com/2010/09/29/twitter-passes-myspace_n_743620.html

thecatzpajamas said...

I for one, watches alot of video on my iphone hehe so i wouldnt be surprised

JeevesTheHitman said...

So, basically, people are numbing their minds on the go as well as on their couch. Good to know.

Rubix said...

very, official. i like it

Blinkin said...

curious about the skype/facebook integration

Kritikal said...

Can't say I'm surprised, especially with the rapid increase of internet users in the past few years.

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